Southside Strength Co.

Overview
Member dataas of 16 Oct 2026

Gym health

membership, revenue and use
Active members1690 auto-renewing · 169 fixed-term
MRR$13,321monthly fees, active members
Revenue / member$78.82MRR ÷ active members
90-day retention83.2%282 retained of 339 measured joiners
Monthly churn41.1%150 of 365 in September
Visits / member / wk0.00week of 9 Oct

When the gym is busy

visits by weekday and hour · last 12 weeks
5a8a11a2p5p8p
Total
Mon
605
Tue
577
Wed
535
Thu
481
Fri
488
Sat
468
Sun
312
Busiest: Tue 6–7pm (80) · Fri 6–7pm (80) · Mon 6–7pm (78) · Tue 7–8am (78) · Mon 5–6pm (77)

How members use the gym

169 active
Frequent00%
Occasional00%
Inactive after a habit10663%
Inactive, never regular6337%

Cut where the router cuts: away 28+ days is inactive; 1+ visits a week before the last four weeks is a habit.

Monthly churn

6 complete months
41.1%150 of 365 in September
42.0%3.0%April: 15 of 344 lost, 4.4%May: 14 of 357 lost, 3.9%June: 15 of 368 lost, 4.1%July: 15 of 361 lost, 4.2%August: 16 of 350 lost, 4.6%September: 150 of 365 lost, 41.1%AprMayJunJulAugSept

October so far: 63 of 232 lost. Not plotted until the month ends.

Visits / member / week

last 12 weeks
0.00week of 9 Oct
24 July9 Oct

Fixed terms ending

live fixed-term memberships
14 days7
30 days15
90 days53

53 fixed terms end within 90 days; 7 of them inside two weeks. Auto-renewing memberships roll over, so they aren't counted.

Revenue at risk

monthly fees of members due each call
Cancellation$1,40119 members
Renewal$00 members
Reengagement$8,463107 members
Winback$7,69496 members
Still paying$9,864/mo
Lapsed, recoverable$7,694/mo

Why members leave

1 stated reason from 1 conversation · all calls

In members’ own words

themes grouped nightly from what members said

1 completed call recorded the member's own words. The themed summary needs at least 10, so the reason breakdown is the whole picture for now.

1 / 10

Stated reasons

1 stated reason · all calls
No time
1100%

By call type

  • Cancellation1
    No time · 1

By cohort

  • Lapsed1
    No time · 1

By tenure

  • 1-2 years1
    No time · 1

In their words

1 quote
  • “I've been so busy at uni.”

    Kristen Terry · No time · sounded neutral

Call programme

what the agent did and what it costs

Call outcomes

1 conversation · all calls
Not interested
1100%
Offers made1
Accepted0
Links texted0

1 dial · 1 completed · 1 reached the member · 1 gave a reason

Sentiment of members called

1 conversation rated
0%positive · 0 of 1
neutral100%1

Guardrails on live calls

scored by ElevenLabs after each call · 1 completed call
  • Stuck to one ask1/1 passed
  • Invented nothing1/1 passed
  • No guilt1/1 passed

The simulated suite in evals/ is the controlled measurement; this is the field.

Today’s queue

members due a call, after every eligibility gate
222calls$90.03
Cancellation19
Renewal0
Reengagement107
Winback96
Per call$0.41voice, telephony and the text
A saved member$475their fee for 6 more months
Break-even0.09%one save in 1,170 calls

Calling everyone due today costs $90.03. A single save covers the whole run. That takes no guess about how often a call works.

Assumptions behind these numbers
Voice agent
$0.10/min
ElevenLabs Conversational AI, Pro tier published rate
Telephony
$0.055/min
Twilio outbound voice, US number to an Australian mobile
Average call
2.5 min
Estimated from the simulated conversations; the prompts target under three minutes and the agents hard-stop at four
Text message
$0.0515 on 35% of calls
Twilio SMS to an Australian mobile, applied to the share of calls that send a link
A saved member stays
6 more months
Deliberately conservative — one renewal cycle, not an indefinite life

Not assumed anywhere: how often a call works. Every figure above is arithmetic on today's queue and the assumptions listed here.

Expected at the desk

members who named a day

Nobody has committed to a day yet.

Needs a person

what the agent couldn't do itself

Nothing outstanding.